Graphic Designer
Maura is an NYC-based designer. She earned her BFA in Integrated Design from Parsons School of Design at The New School.
maurakspain@gmail.com
Essence Swim is a new clothing brand that came to me in search of a logo and brand identity.
Their swimsuit designs are inspired by vintage silhouettes, so I echoed this in my logo design. The woman in the logo wears a vintage swimsuit silhouette, as well as a vintage hairstyle. We spoke about bright red as an iconic color of the 50s, and landed on this as the brand’s primary color. Grain, black and white, and faded photographs also contribute to the vintage feel. The pose of the woman in the logo combines with the font pairing to create a sense of elegance for the brand.
Branding - Logo - Collateral
Adobe Illustrator, Adobe Photoshop